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Internet usage doubles in four years as mobile ownership grows
25/06/2014
nternet use in the Philippines nearly doubled in the past four years, from 27 percent in 2010 to 52 percent in 2014
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http://www.gmanetwork.com/news/story/367167/scitech/technology/internet-usage-doubles-in-four-years-as-mobile-ownership-grows |
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Article
partially due to the growing use of mobile devices, according to the results of The Nielsen Company's first quarter of 2014 Pinoy Netizen survey.
"Notably, the use of desktop computers to access the internet shows a significant decline from 63 percent in the last quarter of 2012 to 35 percent in the first quarter of 2014," Nielsen said in their Pinoy Netizen report.
Along with desktop usage, there was a slight decline in the use of laptops, from 42 percent in the fourth quarter of 2012 to 41 percent in the first quarter of 2014. Nevertheless, laptops remain the most commonly used device to access the internet.
Meanwhile, the use mobile phones jumped from nine percent to 35 percent from the fourth quarter of 2012 to the first quarter of 2014. Mobile devices are thus used just as often as desktop computers to access the internet.
Aside from the increased use of mobile devices, the amount of time users spend online also grew. They were also proportionately accessing the internet more often.
"Among home internet users, almost six in 10 (58%) are online daily in Q1 2014, against 23 percent in Q4 2013. While connected, 33 percent say that they spend more than two hours a day online, compared to the previous quarter’s proportions of 28 percent on weekdays and 26 percent on weekends," Nielsen reported.
The poll also found that 95 percent of netizens visited social networking sites, while 44 percent played online games.
Nielsen's Pinoy Netizen poll was conducted face to face, using a structured questionnaire. The poll was taken among males and females, aged 10+ across all socio-eco classes and has a quarterly sample size of 2,500. |
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