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FRiENDi mobile takes a slice of action in Sohar

FRiENDi mobile has opened its first dedicated kiosk in the Sohar region at Safeer Mall as part of the brand’s bid to spread the word outside the capital and across the Sultanate.

  Source Times of Oman

Randall Bernard, sales director of FRiENDi mobile; and Kailash of Safeer Mall, led the cake-cutting ceremony, which was also attended by FRiENDi’s Oman sales team, customers and dealers.

As part of the opening, all customers visiting the kiosk were given a FRiENDi mobile car sunshade and stylish FRiENDi mobile cap with the purchase of every starter pack. A record number of new SIM cards were activated on the day because of this unique inaugural offer.

1,000 outlets

The Sohar kisok brings the total number of FRiENDi mobile outlets, including independent distributors and dealers, to almost 1,000, making it the fastest growing mobile telecommunications brand in Oman.

“Outside Muscat, Sohar is our most important market in terms of size and target audience. The city’s fast expansion and increasing number of expatriate workers means that FRiENDi mobile has a lot to offer to the residents of Sohar with our reduced international call rates and competitive local tariffs,” said Antti Arponen, CEO of FRiENDi mobile.

With some of the cheapest overseas call rates in the market, FRiENDi mobile has taken Oman’s expatriate community by storm.

The resulting high demand for FRiENDi mobile starter packs and recharge cards has led to a rapid increase in the number of dealers across the Sultanate.

The opening of the Sohar kiosk coincides with FRiENDi mobile’s Ramadan celebrations announced last week. Running until September 30, FRiENDi mobile customers who purchase a starter pack will be entered into a daily draw to win one of 30 flight tickets to worldwide destinations.

Furthermore, for just RO2, new subscribers will get their purchase price back in credit to use for calls and SMSs, both locally and internationally. New customers will also receive a further 200 free SMSs to be used locally which will be credited as soon as the SIM card is activated.

For the existing customers this Ramadan, FRiENDi mobile is also giving bonus credits of 10 per cent on its RO1.5 recharge cards and 20 per cent on its RO4 cards.
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